OHZONE: 3D Fashion Company
OHZONE Inc. transforms real garments into high fidelity 3D models in digital space for an exceptional online shared shopping experience for catalogs, marketing, virtual fit, try-on, and content. They capture every exquisite detail in one zoom-able, rotate-able image for mobile, web, and with AR/VR technology. The aim is to lower the barrier of entry for fashion brands to create 3D images for the full 3D e-commerce shopping revolution.
3D, BRANDING, BUSINESS STRATEGY, DESIGN, FASHION TECHNOLOGY, ILLUSTRATION, LOGO, MARKETING, UX DESIGN
APPROACH
The objective was to create a simple and contemporary brand, logo, and support the business development and marketing to attain the first Alpha Customers. The brand, message and approach needed to represent the exquisite detail and complexity of photogrammetry and fabric and also be understandable and accessible to a fashion audience.
RESULTS
I conducted strategy assessments and interviews, integrating insights into Lean Canvas frameworks and brainstorming sessions that helped align the team on solutions, segmentation, and early adopters. I also designed and delivered website prototypes in Adobe XD, managed contractors, and oversaw tool adoption including Figma, Relay-That, and HubSpot. Additionally, I led creative sessions to name the technology “3DREAL” and developed supporting materials for sales, investors, and social media.
WOW! is usually how people respond when they see the product the first time and when they zoom in. The folds are designed from pleats as of the details. The multiple of 3 symbolized the zoom, resolution, and angles that make OHZONE so beautiful to use. Light, rounded sans serif font was used for lettering. The logo works in both B&W and with a smart aquamarine color scheme for a modern feel. Below you can see the LOGO process gallery. I was Creative Director and I worked with Behance Artist: IGOR EGOROV
VISUAL TECHNOLOGY ROADMAP
After initially meeting with the team, the first work was to create a visual common language of the technology now and a roadmap for the future. The imagery left shows a priority on the mannequin since the product has the capability to be worn or dressed on an avatar. However, the styling of the avatar was a distraction and it lacked focus on the undeniable power of the technology to capture the texture and fabric with exquisite realistic detail. The first visual/technical goal to remove the mannequin from the viewer and have an emphasis on the textile or garment itself. A stretch goal is to have all the products together as part of a showcase. After that, people re-appear but in a more stylish and personal format for showrooms and fit. The ultimate goal, which the OHZONE team achieved by 2020 is a move forward into having the product dressed on digital avatars for runway shows or specialty showcases, and finally for it to be in realistic spaces and AR/VR technology.
MARKETING MATERIALS
Marketing materials for showcasing OHZONEs technology in the Virtual Showroom space for Google Ads and other events. Each look had different requirements.
SALES AND EVENTS
As part of the Ohzone team, my work was to accompany the founders to events and do online presentations of the brand for marketing and sales.
SALES AND PITCH PRESENTATIONS
As part of the work, I designed the sales and pitch presentations for events and customer meetings. These were used for online and in person events as well as on customer sales calls and more.
DESIGN STRATEGY
A big part of working with Ohzone was being able to work with them on their strategy for both the brand and marketing which incorporated UX Design, Business Strategy, and Sales. Below are a few of the Journey maps, branding brainstorms, and customer interviews done throughout the process.
MINI SITE FOR ONBOARDING
Part of the work was ensuring that there was a visual presence online that was focused and easy to read. I recommended and created a MINI SITE with iconography in Adobe XD for Ohzone with speciality links for each marketing campaign for signups.
