enCappture UX System Design
OVERVIEW
enCappture is a white-label mobile app platform that powers branded apps for over 500 organizations. The company needed a cohesive design system and unified brand experience to replace an inconsistent interface and scattered visual identity.
The goal of this particular project was to redesign the entire app ecosystem and brand collateral to create consistency across products, streamline the user experience, and align the visual language with the CEO’s vision for a scalable, premium platform.
ROLE
Head of Design
Brand Identity, Design System, App Redesign, Product UI/UX, Figma Implementation, Marketing & Event Materials, Sales & Investor Decks
March 2021-Present
MY APPROACH
My approach centered on connection and clarity—aligning brand, product, and leadership around a shared design vision. Partnering with the CEO and Product team, I rebuilt enCappture’s fragmented ecosystem into a unified, modular design system that scales elegantly across 500+ client apps and all marketing channels.
BEFORE & AFTER APP DESIGN
The redesign process was extensive, requiring a full evaluation of how the app could scale across multiple client verticals. The earlier design lacked consistency and was difficult to reproduce efficiently as a white-label, with slow spin-ups and a challenging UX along the way.
We worked in short design sprints to address priorities surfaced by the Product and Customer Success teams. Using internal feedback and competitive research, we identified friction points, refined visual hierarchy, and iterated on solutions to improve clarity and usability.
I introduced a Figma-based design process to streamline reviews and developer handoffs, and partnered closely with the CEO to translate her vision into a clean, modular product—a flexible foundation for future white-label deployments.
Above: Redesigned home screen (far left) and key menu screens including Newsfeed, Group Chats, Directory, Profile, Contact Us, and more. The original experience was built quickly and lacked visual cohesion. I worked directly with customer stakeholders, the Product Lead, and the CEO — using competitive examples and user needs to define a unified visual language and smoother interaction flow.
Above: Example of the login and UX flow before which looked like different apps and after with one simple cohesive design strategy. The updated is true white label and can be used by their over 500+ clients as well as new ones.
LOGO Cleanup
The enCappture logo challenge was the difference between the homecare and other verticals. The color scheme was picked in advance and the 3C and font is the same.
Creative direction centered on emphasizing the 3Cs which also is part of their 3C frame work of Communication, Connection, and Consolidation. The Cs were emboldened and brand guidelines created with updated fonts and graphic examples. The 3Cs become the logo mark and part of the mobile and website graphical language.