enCappture Branding & Creative Direction
OVERVIEW
As the Head of Design, my task was to leverage the existing logos and color schemes of enCappture and enCappture Home Care to establish a consistent visual language across all platforms. This involved designing and aligning brand and graphic elements as the company restructured its framework and merged multiple market segments into a single, cohesive brand, with a focus on customer acquisition.
ROLE
Head of Design
Brand Identity, Design System, Marketing & Event Materials, Sales & Investor Decks
March 2021-Present
MY APPROACH
My approach was to create clarity and cohesion by unifying enCappture’s previously separate brands into one scalable identity. Partnering with the CEO and Product team, I consolidated the visual language across product, marketing, and print, and created reusable design templates to help the team move faster and maintain consistency.
The 3Cs—Connection, Communication, and Consolidation—were integrated into the brand voice and visuals across all channels, including events, sales, marketing, education, and presentations, ensuring one clear narrative everywhere the brand shows up.
BEFORE & AFTER BRAND
enCappture’s brand lived in two separate spaces—its core identity and a Home Care version—creating inconsistency and limiting scalability. My goal was to bring everything under one clear, cohesive visual system while honoring what the team valued most.
I refined the existing logo, strengthened the 3Cs (Communicate, Connect, Consolidate) to function as a recognizable standalone mark, and expanded the color and typography palette for versatility across digital and print. I then documented the full system in a practical, easy-to-use brand guide, giving the company a scalable identity and a solid foundation for all future growth.
Above: Redesigned home screen (far left) and key menu screens including Newsfeed, Group Chats, Directory, Profile, Contact Us, and more. The original experience was built quickly and lacked visual cohesion. I worked directly with customer stakeholders, the Product Lead, and the CEO — using competitive examples and user needs to define a unified visual language and smoother interaction flow.
Above: Example of the complete visual and content transformation across sales sheets and product materials. The previous designs leaned heavily corporate and generalized, while the new direction feels lighter, fresher, and more human—using the brand’s 3C color system to connect the warmth of the Home Care vertical with the broader enCappture identity.